Today is “Black Friday” in the States, which signals the start of our holiday gift shopping season. This means tomorrow is “Small Business Saturday,” also sometimes referred to as “Shop Small Saturday.”

“Shop Small Saturday” is an effort to drive holiday shoppers to smaller businesses, which rely on holiday spending for their survival. I selfishly think it’s a great way to find gifts that are more interesting and unique than what I find in mega-stores.

I just finished preparing the gench site for “Shop Small Saturday” and thought I’d share some handy resources I found.

US Small Business Administration “Small Business Saturday” Resources – they’ve got marketing tips and materials.

“Shop Small Saturday” Tools & Resources (sponsored by American Express) – They’ve got web-ready logos and graphics like this cool one I just added to the gench site…

I’m implementing the one-day 25% discount with Commerce Kickstart’s built in Discount rules (Store Settings>Discounts). This feature is nice because it allows you to set a start and end date for the discount…

I’ve also got an attractive home page slide which I’ll promote tonight at 9pm my time (midnight in New York) which will hopefully entice shoppers to visit the gench store.

Happy holidays, everyone!